This is a mistake. Figuring that Ubers app explains its growth is like inserting case study answer birthday cakes appeal down to case study answer candle on top. The engine of Ubers growth to date has been case study answer US$11. 5 billion it has raised from banks and investors. The company hasn’t ever made a profit, and in 2016 alone lost nearly US$3 billion. These are striking quantities, and to make sense of them we want to keep in mind that Ubers enterprise model is case study solution same as Amazons. Parallel trade is nothing but free move of case study answer product across case study solution Europe without any trade boundaries on the way to affect case study answer local manufacture as a result of case study solution distributor will buy drugs in low price markets and export them to high price markets instance buying case study solution product from manufacture in Poland and exporting them to Ireland. The exchange rates and foreign money challenge also is one of case study answer major issue for example Canada has inflexible pricing and reimbursement standards, where USA doesn’t have price controls as a outcomes case study answer price drug in America is high examine to Canada which leads to damage of brand name image in patrons mind for instance price of Lipitor is 3. 20/pill in USA where in Canada that is 1. 89/pill for same drug. Not only this, case study solution growth of pharmaceutical market is aligned with GDP growth. As RandD productivity is declined and development times were lengthened, as clinical trials are getting more complex and dear there has been sharp rise in RandD expenditure.